How Webcite.ai Modernised Recruitment Operations for Fadac Resources with HubSpot CRM
Fadac Resources, a growing recruitment and HR services firm, partnered with Webcite.ai to implement HubSpot CRM and modernise how they manage clients, candidates, and live vacancies.
Fadac Resources supports multiple sectors with permanent recruitment, contract staffing, and HR outsourcing. With high volumes of roles and applicants, they needed a CRM to give a single view of clients and candidates, streamline follow‑ups, and give leadership clear visibility over the recruitment pipeline.
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The Challenge🔴
Before Webcite.ai, Fadac used disconnected spreadsheets, inboxes, and basic ATS tools
Before Webcite.ai, Fadac used disconnected spreadsheets, inboxes, and basic ATS tools, a familiar scenario for many recruitment agency ATS setups. Client requests and vacancies arrived via email with no structured tracking, and there was no HubSpot CRM for recruitment agencies to centralise data. Candidate information was scattered across folders, inboxes, and job boards, with no consistent pipeline from vacancy to offer and placement. As this ATS implementation case study shows, leaders had limited visibility into activity, time‑to‑fill, and best candidate sources, while manual follow‑ups often slipped through the cracks, leading to delays and missed revenue opportunities.
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The Solution ✅
Webcite.ai implemented HubSpot CRM as the operational backbone of Fadac’s recruitment function, replacing fragmented tools with a single, streamlined platform. Dedicated recruitment‑specific pipelines were created for both roles and deals, giving the team a clear, stage‑by‑stage view from vacancy through to offer and placement. All client and candidate records are now centralised and directly linked to live roles, ensuring consultants always have the full context they need to move processes forward quickly.
To reduce manual admin and lost opportunities, enquiry and vacancy intake was re‑engineered using intelligent web forms and shared inboxes, so every new brief and application is captured, tracked, and routed to the right owner. Automated follow‑ups, task workflows, and reusable email templates now underpin day‑to‑day outreach, helping consultants stay consistent, compliant, and responsive at scale. Real‑time dashboards give leadership instant visibility into pipeline health, consultant performance, time‑to‑fill, and revenue, enabling data‑driven decisions that continuously improve recruitment operations.
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The Result 💚
By implementing HubSpot CRM with Webcite.ai, Fadac Resources gained a single, reliable source of truth for all clients, roles, and candidates. Recruitment teams can now respond faster, follow tighter, standardised processes, and manage a far more predictable pipeline with clear revenue visibility. This unified view has also given leadership deeper insight into which channels, campaigns, and workflows are driving the best results. Ultimately, the modernised system has transformed both the candidate journey and the client experience, making recruitment more efficient, transparent, and scalable.